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Learn the 4 key questions every leader should ask to make sure an agency delivers measurable growth, not just glitz and glamour.
An Honest Opinion from the Founder of Digital Rebel
As a business owner, you might be faced with the question of whether to bring on a part-time marketing employee or partner with an agency. It’s not an easy decision, especially for mid-sized companies where every investment matters. If you’re weighing your options like many have, I'll try to break down what might be best for your business.
First things first - what do you actually need? If you’re just looking for someone to update your website, manage social media posts, and send out the occasional email campaign, a part-time employee could be a perfect fit. But if your marketing involves more complex strategies like SEO, paid advertising, content creation, and analytics, an agency might be the way to go.
I get it - budget is always top of mind. At first glance, hiring a part-time employee can seem cheaper than an agency. But remember, with an agency, you’re paying for a whole team’s expertise, which can be more cost-effective in the long run. Agencies have specialists who can handle different aspects of marketing, so you’re not relying on one person to be a jack-of-all-trades.
If your goal is to scale up quickly or you need to launch a big marketing campaign, an agency can be a lifesaver. They’re equipped to deploy full strategies and meet tight deadlines without the learning curve that comes with on-boarding a new hire. On the other hand, if your marketing needs are consistent but not urgent, a part-time employee can help you stay on top of things without over-committing.
Take a look at your current staff. Are they already stretched thin? If so, outsourcing to an agency can help lighten the load. Agencies can jump right in and get to work, while an in-house hire will need time for training and on-boarding. Plus, if your current team lacks certain skills - like SEO or coding - an agency can fill those gaps.
Time is money, and agencies know how to work fast. If you have a project with a tight turnaround or need quick results, agencies have the manpower to get things done. Part-time employees can still be effective but might not have the same resources or ability to juggle multiple big projects.
Agencies often come with their own set of advanced tools for analytics, automation, and content management. If your business doesn’t have the budget for these tools or doesn’t want to manage them, an agency can be a huge advantage. On the flip side, if you’re okay with simpler tools or don’t need all the bells and whistles, a part-time employee can get by with what you already have.
Sometimes, you just need fresh eyes on your strategy. Agencies can provide an outsider’s perspective and bring new ideas to the table. Their teams collaborate and come up with creative solutions that a single employee might not. If you’re in a creative rut, an agency could be exactly what you need.
If your marketing needs are straightforward, and you prefer more direct control, a part-time employee can be the way to go. It’s also a good option if you want someone on-site who can respond quickly and integrate seamlessly with your team.
So, when should you hire an agency? If you’re aiming for big growth, need a wide range of skills, or want to get projects done quickly and efficiently, an agency like Digital Rebel Marketing might be your best bet. But if your needs are simpler and you like the idea of having someone in-house who’s focused solely on your business, a part-time employee could be the perfect solution.
At the end of the day, it’s about balancing cost, scope, and what will give you the best return on your investment. I hope this helps make your decision a little easier!
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Discover how layoffs are reshaping marketing teams and how Digital Rebel Marketing provides flexible, on-demand services to keep your marketing on track.
You run your business like a pro. Marketing? That’s our job.
This beginner’s guide to website SEO covers the essentials to help make your website easier to find, boost its search ranking, and grow your business.
Digital Rebel Marketing is not your typical agency. You know the ones. The big-box shops with cookie-cutter retainers, junior-level execution, and PowerPoints full of vanity metrics hoping you won’t notice pipeline is still flat. We were built as the antidote.
We engineer growth systems that make your brand the definitive answer everywhere buyers go to get actual answers. Google’s AI Overview. Bing Copilot. ChatGPT Search. All of it. And instead of tossing you into a bloated service menu, we build a streamlined, conversion-obsessed website backed by clean, accountable RevOps and HubSpot alignment that actually moves revenue.
Founders, growth leads, and service-based operators come to us when they’re done lighting money on fire with PPC or agencies who only optimize for impressions. Our work turns your website into a 24/7 sales asset and your MarTech into a unified machine that finally stops leaking leads.
From our home base in Texas, we partner with ambitious brands across the country looking to scale past the local grind and show up like the category leader they actually are. If you want your marketing to evolve, carry its weight, and operate like you're playing for national stakes, we’re the ones you call when you’re done with the big-box routine.