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Learn the 4 key questions every leader should ask to make sure an agency delivers measurable growth, not just glitz and glamour.
Welcome to the AI influence game. Are you in it?
Generative Engine Optimization is the strategy of optimizing your brand’s digital presence so that AI-powered tools like ChatGPT, Gemini, and Perplexity recognize, mention, and recommend you in their generated answers.
It’s not just about clicks. It’s about controlling the narrative when your prospects ask AI a question.
Here’s a quick cheat sheet:
GEO builds on the foundation of SEO/AEO, but shifts focus to earning influence with AI tools.
Search behavior is changing. Users are turning to generative AI for:
If your brand isn’t being pulled into those answers, you’re invisible in the very places where decisions are being made.
GEO exists because AI is already deciding who gets mentioned. We're just making sure it picks you.
Large Language Models (LLMs) don’t pull info from live search indexes. They generate responses based on patterns, associations, and training data from countless online sources.
Translation: If you're not mentioned often in the right context on high-authority sites, AI tools won't know you exist or worse, they’ll get your story wrong.
If your audience is asking AI tools for guidance, GEO is your key to becoming the AI’s go-to brand.
AEO and GEO aren’t the same. Learn how to dominate both Google’s AI Overviews and generative engines like ChatGPT with smarter SEO strategies.
Is your website giving the wrong first impression? Discover 3 simple design updates to build trust, look professional, and keep visitors engaged.
This beginner’s guide to website SEO covers the essentials to help make your website easier to find, boost its search ranking, and grow your business.
Stay ahead of AI-driven search trends. Learn long-term SEO strategies that ensure visibility, engagement, and sustained conversions.
Digital marketing in 2025 isn't about being visible on Google. It's about knowing who's searching, where they're searching, and how they're doing it.
Is your branding all over the place? Learn how to align your visuals, messaging, and tone to create a cohesive, trust-building brand.