Measuring Generative Engine Optimization Impact

If AI is mentioning you, we’ll prove it.

Why GEO Metrics Matter

You can’t optimize what you can’t measure. GEO isn’t about rankings. It’s about relevance. So how do you measure whether AI tools are talking about your brand?

Spoiler: it’s not in your usual SEO dashboard.

What We Track (and Why)

  • AI Mentions: We scan tools like ChatGPT, Perplexity, and Claude to identify when and how your brand appears in generated answers.
  • Source Influence: Where is your brand being cited or mentioned across the web? LLMs prioritize high-authority sources, so we measure where those references come from.
  • Visibility Trends Over Time: We map when and how your brand starts appearing in AI tools as your GEO strategy takes effect. Think trendlines, not traffic spikes.
  • Topical Authority Growth: We track your brand’s expanding footprint across specific AI-friendly topics — like “MarTech strategy,” “B2B automation,” or “predictive SEO.”
  • Output Quality Audits: Is the AI getting your story right? We analyze how well your brand is being described and whether it aligns with your messaging.

Our Tech Stack for GEO Analytics

  • Custom GPT Queries: For brand name discovery and narrative auditing
  • SERP & AI Dashboards: To track shifts from search to AI tools
  • Mention Trackers & Link Audits: Using Semrush and Google Search Console
  • Content Scoring Tools: Like Semrush to assess authority weight

Benchmarking GEO Performance

We’ll baseline your current visibility in AI responses, then build a timeline of growth that shows:

  • % increase in AI mentions
  • Quality of mention context
  • Share of AI voice on key topics

Reporting That Actually Makes Sense

We won’t drown you in data. Our reports give you:

  • Executive summaries
  • Visualized mention trends
  • Strategic next steps

Because GEO is too important to hide in a spreadsheet.

Curious if AI is Already Talking About You?

Let’s run a GEO audit and find out. We’ll show you what’s working, what’s missing, and where your brand stands in the new AI landscape.

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