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3 Simple Steps to Track and Improve Performance
You’ve spent time, effort, and money on your website. But here’s the question that keeps nagging at you: Is it actually working?
If you’re not sure, you’re not alone. Many small business owners feel like they’re in the dark when it comes to their website’s performance. Are people visiting it? Are they taking action? Or are they just clicking away?
The good news is, you don’t have to guess. By tracking a few key metrics and making data-driven tweaks, you can measure your website’s success and improve it over time. In this post, I’ll walk you through three simple steps to start measuring - and improving - how well your website works for your business.
The first step to understanding your website’s performance is knowing how people are using it. Google Analytics is a free, powerful tool that shows you exactly what’s happening on your site - how many people are visiting, how they got there, and what they’re doing.
Why It Works: Google Analytics gives you clear, actionable insights. For example, if your bounce rate is high, visitors might not be finding what they need. If your traffic is low, it might be time to improve your SEO or marketing.
Real-World Example: Let’s say you’re a financial advisor, and you see that 70% of your traffic comes from social media but almost none comes from Google. That insight helps you prioritize: spend more time on social media and focus on SEO to get found in search results.
Traffic is great, but it’s not enough. Your website’s true success comes from conversions - when visitors take the action you want them to take, like filling out a form, booking a call, or making a purchase.
Why It Works: Tracking conversions helps you see if your website is doing its job: turning visitors into leads or customers. If people aren’t converting, you’ll know where to make improvements.
Real-World Example: A wedding photographer notices that many visitors land on her pricing page but don’t submit a contact form. She adds a clear CTA - “Check My Availability Today” - and sees a 20% increase in inquiries.
Sometimes, the data doesn’t tell the full story. Your visitors’ opinions and feedback can provide valuable insights into why your website isn’t meeting their needs - and how to fix it.
Why It Works: You might discover small fixes that make a big difference. If visitors say they can’t find your contact information or your site is confusing, you can address those issues quickly.
Real-World Example: A local bakery learned through feedback that their online ordering process was unclear. By simplifying the steps and adding clear instructions, they increased online orders by 30%.
If you’re unsure whether your website is working, here’s how to find out - and improve it:
By tracking these metrics and listening to your audience, you’ll have a clear picture of what’s working - and the confidence to make changes that drive real results.
If you’re tired of wondering whether your website is helping your business grow, we can help. At Digital Rebel, we take the mystery out of website performance with clear analytics and actionable improvements.
Your website doesn’t have to be a mystery. With the right tools and a little feedback, you can see exactly what’s working, where you’re losing visitors, and how to improve. The result? A website that drives real results for your business. You’ve got this - and we’re here to help.
Let’s make sure it’s working as hard as you are.
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At Digital Rebel Marketing, we don't just build websites. We engineer AI-optimized growth machines. We're the team B2B founders, SaaS upstarts, and service pros turn to when they’re done burning cash on PPC and ready to turn their website into a 24/7 sales asset. Our specialty? Websites that dominate Answer Engines like Google's AI Overview, Bing Copilot, and ChatGPT Search. And we back it all with smart HubSpot strategy that ties it together from first click to closed deal to customer retention.
From our HQ in the Heart of Texas, we serve ambitious brands nationwide. If you're in the U.S. and want your marketing to grow up, show up, and start pulling its weight, we're your people.