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You run your business like a pro. Marketing? That’s our job.
Here’s How to Fix It
This post is a supplement to our guide on Getting Found on Google, which covers SEO fundamentals. Here, we’ll dive into additional strategies to boost your online presence beyond traditional SEO.
You’ve invested in your website. You’ve got social media profiles. Maybe you’ve even run some ads. But when potential customers search for what you offer, they find… your competitors.
This isn’t just frustrating - it’s costing you business. If your brand doesn’t show up in search results, you don’t exist in your customer’s world.
The problem isn’t just “bad SEO.” It’s that search has changed, and most brands haven’t kept up. Google and AI-powered search tools now prioritize expertise, clear answers, and content that actually helps users - not keyword stuffing and old-school SEO tricks.
The good news? You don’t need to be a tech genius to fix your online visibility. You just need to focus on the right strategies: ones that make it easy for search engines (and potential customers) to find you.
The brands winning in search aren’t just listing their services; they’re answering customer questions better than anyone else.
Example: If you’re a marketing consultant, don’t just say, “We offer SEO services.” Instead, create content that answers:
Action Step: Google your industry and check the “People Also Ask” section - those are the questions you should be answering on your site.
Google prioritizes trustworthy, expert-driven content... not just whoever throws up a blog post. You can prove your expertise by creating in-depth, well-structured content around your niche.
Example: Instead of short, BSy blog posts, write detailed guides that cover topics in depth. If you’re in real estate, create a post like:
Action Step: Choose one major problem your customers face and write the best guide on the internet about it.
Google scans websites the way a reader scans a book. If it sees well-organized content with headings, bullet points, and quick answers, it’s more likely to rank you higher.
Example: Instead of a long block of text, break it up:
Action Step: Reformat your existing content to be scannable and structured for search engines and readers alike.
AI-powered search (like Google’s AI Overview and ChatGPT search) is changing the game. More users are getting direct answers without clicking on websites. If your content isn’t structured to be picked up by AI, you’re losing traffic.
How to Get Picked Up by AI Search:
Action Step: Start every article with a short, straight-to-the-point answer, followed by details.
Google penalizes slow websites. If your pages take too long to load, you’re getting buried in search results.
Quick Fixes:
Action Step: Run your website through Google PageSpeed Insights and fix any speed issues.
The brands winning in search aren’t necessarily the biggest - they’re the smartest. By focusing on answering questions, structuring content properly, and optimizing for AI search, you can boost your visibility without chasing every SEO trend.
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At Digital Rebel Marketing, we don't just build websites. We engineer AI-optimized growth machines. We're the team founders, upstarts, and service pros turn to when they’re done burning cash on PPC and ready to turn their website into a 24/7 sales asset. Our specialty? Websites that dominate Answer Engines like Google's AI Overview, Bing Copilot, and ChatGPT Search. And we back it all with smart HubSpot strategy that ties it together from first click to closed deal to customer retention.
From our HQ in the Heart of Texas, we serve ambitious brands nationwide. If you're in the U.S. and want your marketing to grow up, show up, and start pulling its weight, we're your people.