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3 Simple SEO Steps for Small Business Websites
You’ve put time and effort into your website - it looks great, your services are clear, and you’re proud of it. But when you Google your business… nothing. You’re nowhere to be found. It’s frustrating, and it feels like you’re invisible to potential customers.
The truth is, even the best-looking website won’t help your business if people can’t find it. And for small businesses, showing up on Google can make all the difference in getting new leads and customers.
The good news? You don’t need to be an SEO expert to improve your visibility. By taking a few simple, strategic steps, you can make it easier for customers - and search engines - to find your website. Let’s walk through three ways to start showing up on Google.
Imagine you’re a local bakery specializing in gluten-free treats. If someone in your area searches for “gluten-free cupcakes near me” and your site doesn’t mention gluten-free cupcakes, Google won’t know to show your website.
Start by thinking like your customers. What words or phrases would they type into Google to find a business like yours? These are your keywords.
Here’s how to start:
Real-World Example: If you’re a personal trainer in Seattle, instead of just saying “Welcome to my fitness website,” you might write: “Seattle’s trusted personal trainer for busy professionals. Get customized workout plans that fit your schedule and goals.”
Why It Works: By adding keywords your customers are searching for, you help Google connect the dots and understand what your business offers - making it more likely to show your website to the right people.
If you’re a local business, one of the easiest ways to show up on Google is to create or optimize your Google Business Profile (formerly Google My Business). This is the box that appears when you search for a local business, showing details like your location, hours, reviews, and photos.
Why It Works: Google prioritizes local businesses with complete and accurate profiles. By optimizing yours, you’ll show up when someone searches for businesses in your area, like “bakery near me” or “local plumber.”
Real-World Example: If you run a coffee shop in Denver, a fully optimized Google Business Profile ensures you show up when someone searches “best coffee shop in Denver.” With photos of your cozy space, your hours, and glowing customer reviews, visitors are far more likely to stop by.
Search engines love fresh, valuable content - because it helps answer users’ questions. Creating content, like blog posts, FAQs, or resource pages, gives you more opportunities to include keywords and attract visitors looking for solutions to their problems.
Real-World Example: If you’re a wedding photographer, you might write a blog post titled “5 Picture-Perfect Wedding Venues in San Diego.” Not only does this include valuable local keywords, but it also positions you as an expert who knows the best spots in town.
Why It Works: Regularly publishing helpful, keyword-rich content signals to Google that your website is active and valuable - improving your chances of ranking higher in search results. Plus, it gives potential customers a reason to trust you and stick around.
If your website feels invisible, don’t worry - these simple steps can help you show up where it matters most:
SEO doesn’t have to be overwhelming. Small, consistent changes can help Google find you - and connect you with the customers who are already looking for what you offer.
If you’re tired of being invisible on Google, we’re here to help. At Digital Rebel, we make SEO simple and achievable for small businesses - no confusing jargon, no guesswork.
Schedule a Free SEO Audit: We’ll take a look at your website and show you exactly where to start.
Your customers are searching for businesses like yours every day. With a few simple tweaks, you can show up, stand out, and connect with the people who need what you offer. You’ve got this - and we’re here to help.
Let’s make sure your customers can find it.
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At Digital Rebel Marketing, we don't just build websites. We engineer AI-optimized growth machines. We're the team B2B founders, SaaS upstarts, and service pros turn to when they’re done burning cash on PPC and ready to turn their website into a 24/7 sales asset. Our specialty? Websites that dominate Answer Engines like Google's AI Overview, Bing Copilot, and ChatGPT Search. And we back it all with smart HubSpot strategy that ties it together from first click to closed deal to customer retention.
From our HQ in the Heart of Texas, we serve ambitious brands nationwide. If you're in the U.S. and want your marketing to grow up, show up, and start pulling its weight, we're your people.