Digital Rebel Marketing Founder
Featured in VoyageAustin Interview

We’re excited to share that Chris Martin, Founder of Digital Rebel Marketing, was recently featured in VoyageAustin in a candid interview about the evolution of marketing, the brokenness of the traditional agency model, and why Digital Rebel is betting big on the future of AI-driven search.

In the interview, Chris breaks down what many leaders already feel but rarely say out loud: the old rules of digital marketing no longer apply. While most agencies are still clinging to outdated playbooks, the landscape has shifted under their feet. AI search, answer engines, and new buyer expectations now determine who gets visibility, who builds authority, and ultimately, who grows. This is the foundation of our category: Answer-Engine Growth Ops .

Chris shares how Digital Rebel was built to solve the problems modern businesses actually face—outdated websites, disconnected MarTech stacks, missing visibility in AI-driven search, and slow, inconsistent pipelines. These challenges align directly with the pain points we solve for ambitious founders, CEOs, and growth leads across B2B services, construction, energy, healthcare, manufacturing, and tech .

The interview highlights three core pillars that define our approach:

1. Becoming the Definitive Answer in AI Search
   Businesses can no longer rely solely on rankings. They must position themselves as the clear, authoritative answer in AI-overview, PAA, and chat-based search. This is the heart of Answer Engine Optimization (AEO) and one of the key differentiators of our strategy .
2. Building Conversion-Obsessed Web Systems
   Chris explains why Digital Rebel builds exclusively on CraftCMS—because modern visibility is meaningless without a site engineered to convert. The tech stack behind our builds is intentionally crafted to support AI-first search, fast performance, and scalable MarTech integrations like HubSpot and GA4 .
3. Aligning Marketing, Sales, and RevOps
   Today’s growth requires more than content and campaigns. Businesses need operational clarity, automation, and dashboards that connect visibility to revenue. As Chris notes, “no lead should ever fall into a black hole,” a core belief reflected in our RevOps and HubSpot implementations .

The feature also dives into the backstory behind Digital Rebel—the moment Chris realized businesses don’t need “another agency.” They need a partner that challenges outdated practices, provides measurable growth, and positions them for the AI-driven future. This aligns seamlessly with the rebellious, forward-thinking brand identity outlined in our official style and messaging framework .