A 267%+ SEO Boost & 914%+ Conversion Increase

A major focus of the redesign was ensuring the site could be found by the right people - those looking for fence installation services in their area. Here's how we addressed SEO:

1. Keyword Optimization:
   • Conducted in-depth keyword research to identify local search terms and long-tail keywords potential customers were using.
   • Optimized the website’s on-page content - headlines, meta descriptions, service pages, and blogs - to target these keywords.
   • Key Results:
     • Increased organic traffic by 364% from 2023 to 2024, demonstrating significant growth in search engine visibility and reach.
2. Local SEO:
   • Set up and optimized their Google My Business (GMB) listing to improve local search visibility.
   • Added location-specific content and ensured NAP (Name, Address, Phone) consistency across the website and local directories.
   • Key Results:
     • Improved local rankings and visibility, contributing to more qualified leads coming from local search queries.
3. Technical SEO:
   • Improved site speed, mobile-friendliness, and structured data for better crawlability by search engines.
   • Fixed broken links and improved internal linking to make the website more navigable.
   • Key Results:
     • Reduced page load times by 40%, which positively impacted user experience and search engine rankings.

Our team focused on making Fred Nuncio’s Fencing site not only more visually appealing but also more functional for visitors:

1. Responsive Design:
   • Made the site mobile-friendly, ensuring it worked seamlessly across all devices, which is critical as mobile searches grow.
   • Key Results:
     • Increased mobile traffic and improved user engagement.
2. Service Pages & Call-to-Actions:
   • Created clear, concise service pages with easy-to-find contact forms and calls-to-action.
   • Incorporated detailed FAQs to answer customer questions and build trust.
   • Key Results:
     • 914% increase in quote requests after the redesign, showing a dramatic improvement in lead generation from the website.
3. Enhanced Navigation:
   • Streamlined the navigation menu to make it intuitive and easy to find important service offerings.
   • Key Results:
     • Reduced bounce rate and saw a 236% increase in user engagement.
4. Blog and Content Strategy:
   • Set up a blog for SEO-driven content marketing that answers common questions (e.g., "How to choose the best fence for your home") and promotes seasonal services.
   • Key Results:
     • 239% increase in active blog users and an increased level of content engagement.

The ultimate goal of this redesign was to generate more qualified leads. To achieve this, we implemented a few key strategies:

1. Improved Lead Capture:
   • Redesigned the contact forms with better user experience in mind (less friction, more visible CTAs).
   • Incorporated lead magnets like free consultations and service estimate tools to capture more leads.
   • Key Results:
     • 914% increase in form submissions and a 253% increase in phone call inquiries, demonstrating a significant rise in website-generated inquiries.
2. Trust Signals:
   • Added customer reviews, testimonials, and case studies to build trust and credibility.
   • Key Results:
     • Higher conversion rates due to increased trust from website visitors.
3. Tracking and Analytics:
   • Set up Google Analytics, heatmaps, and conversion tracking to monitor and optimize for better performance continuously.
   • Key Results:
     • Achieved a 61% increase in engaged sessions per user and a 203% increase in average engagement time per active user, signaling higher quality interactions with the site.