A 267%+ SEO Boost & 914%+ Conversion Increase

Transforming Fred Nuncio’s Fencing Website

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Case Study: Revitalizing Fred Nuncio’s Fencing Website to Boost SEO, User Experience, and Lead Generation

Fred Nuncio’s Fencing, a trusted name in fence installation, was struggling with online visibility, lead generation, and user engagement on their old website. They needed a more modern, functional, and SEO-optimized digital presence to stand out in a competitive local market. Digital Rebel Marketing was tasked with redesigning the website to not only look appealing but to also drive results - better SEO, improved features, and more qualified leads.

Goals

  • Improve Website Visibility and Search Engine Rankings: Their previous site wasn’t ranking well for important keywords, affecting their organic search traffic.
  • Enhance User Experience (UX) and Design: The old design was outdated, not mobile-responsive, and difficult to navigate, which contributed to a high bounce rate.
  • Increase Lead Generation: Despite offering excellent services, they weren't seeing enough inquiries or conversions from the website.
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SEO Improvements

A major focus of the redesign was ensuring the site could be found by the right people - those looking for fence installation services in their area. Here's how we addressed SEO:

  1. Keyword Optimization:
    • Conducted in-depth keyword research to identify local search terms and long-tail keywords potential customers were using.
    • Optimized the website’s on-page content - headlines, meta descriptions, service pages, and blogs - to target these keywords.
    • Key Results:
      • Increased organic traffic by 364% from 2023 to 2024, demonstrating significant growth in search engine visibility and reach.
  2. Local SEO:
    • Set up and optimized their Google My Business (GMB) listing to improve local search visibility.
    • Added location-specific content and ensured NAP (Name, Address, Phone) consistency across the website and local directories.
    • Key Results:
      • Improved local rankings and visibility, contributing to more qualified leads coming from local search queries.
  3. Technical SEO:
    • Improved site speed, mobile-friendliness, and structured data for better crawlability by search engines.
    • Fixed broken links and improved internal linking to make the website more navigable.
    • Key Results:
      • Reduced page load times by 40%, which positively impacted user experience and search engine rankings.
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Website Features & UX Enhancements

Our team focused on making Fred Nuncio’s Fencing site not only more visually appealing but also more functional for visitors:

  1. Responsive Design:
    • Made the site mobile-friendly, ensuring it worked seamlessly across all devices, which is critical as mobile searches grow.
    • Key Results:
      • Increased mobile traffic and improved user engagement.
  2. Service Pages & Call-to-Actions:
    • Created clear, concise service pages with easy-to-find contact forms and calls-to-action.
    • Incorporated detailed FAQs to answer customer questions and build trust.
    • Key Results:
      • 914% increase in quote requests after the redesign, showing a dramatic improvement in lead generation from the website.
  3. Enhanced Navigation:
    • Streamlined the navigation menu to make it intuitive and easy to find important service offerings.
    • Key Results:
      • Reduced bounce rate and saw a 236% increase in user engagement.
  4. Blog and Content Strategy:
    • Set up a blog for SEO-driven content marketing that answers common questions (e.g., "How to choose the best fence for your home") and promotes seasonal services.
    • Key Results:
      • 239% increase in active blog users and an increased level of content engagement.
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Lead Generation & Conversion Rate Optimization

The ultimate goal of this redesign was to generate more qualified leads. To achieve this, we implemented a few key strategies:

  1. Improved Lead Capture:
    • Redesigned the contact forms with better user experience in mind (less friction, more visible CTAs).
    • Incorporated lead magnets like free consultations and service estimate tools to capture more leads.
    • Key Results:
      • 914% increase in form submissions and a 253% increase in phone call inquiries, demonstrating a significant rise in website-generated inquiries.
  2. Trust Signals:
    • Added customer reviews, testimonials, and case studies to build trust and credibility.
    • Key Results:
      • Higher conversion rates due to increased trust from website visitors.
  3. Tracking and Analytics:
    • Set up Google Analytics, heatmaps, and conversion tracking to monitor and optimize for better performance continuously.
    • Key Results:
      • Achieved a 61% increase in engaged sessions per user and a 203% increase in average engagement time per active user, signaling higher quality interactions with the site.

Conclusion

The redesign of Fred Nuncio’s Fencing website was a resounding success, driving measurable business growth across all key metrics. By focusing on SEO, user experience, and lead generation, the site not only saw a remarkable increase in organic traffic but also delivered higher engagement and more qualified leads. Key results include a 267.1% increase in organic traffic, a 914% increase in quote requests, and an impressive 253% increase in phone inquiries.

The updated website now serves as a powerful sales tool that positions Fred Nuncio’s Fencing for long-term success in a competitive market. It’s a clear example of how a strategically designed, SEO-optimized website can lead to meaningful, measurable improvements for any business.