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Learn the 4 key questions every leader should ask to make sure an agency delivers measurable growth, not just glitz and glamour.
Track what’s working. Ditch what’s not.
So, you’ve started building your independent real estate brand - your website’s up, you’re active on social media, and maybe you’re even running some ads. That’s amazing! But here’s the big question: How do you know it’s all working?
Marketing isn’t a set-it-and-forget-it kind of deal. The best strategies are the ones you tweak and adjust over time. And that means tracking what’s working, ditching what’s not, and doubling down on what’s getting results. In this post, we’re diving into how to measure your marketing success and refine your strategy to keep growing your real estate business.
First things first - let’s talk metrics. Not all numbers are created equal, and it’s easy to get caught up in vanity metrics (like how many likes your post got) instead of focusing on what actually matters.
Here are the key metrics you should keep an eye on:
You don’t need to be a data wizard to track your marketing - you just need the right tools. Here are a few essentials to get you started:
Once you’ve got the data, it’s time to put it to work. Here’s how to use what you’ve learned to fine-tune your marketing strategy:
Double Down on What Works If you notice that certain blog posts or social media content are driving a lot of traffic or engagement, create more like it. Did your “5 Tips for First-Time Buyers” post get shared like crazy? Maybe it’s time to write another one with “5 More Tips.”
Adjust What’s Underperforming Not everything will be a home run - and that’s okay. If your ads aren’t converting, try tweaking the copy, targeting a different audience, or using new visuals. If a certain type of social media post isn’t getting traction, experiment with a new approach.
Test, Test, Test Marketing is all about testing and learning. Try running A/B tests with your ads (changing just one element, like the headline or image, to see what performs better). On your website, experiment with different calls-to-action (like “Contact Us” vs. “Book a Strategy Session”) to see which one gets more clicks.
Stay Consistent It’s tempting to jump from one tactic to the next, but the truth is, consistency is key. Stick with your strategy long enough to gather meaningful data before making big changes.
Set New Goals As you refine your strategy, update your goals to reflect where you’re headed. Maybe you want to double your website traffic in the next three months or increase your lead conversion rate by 10%. Having clear goals helps you stay focused and motivated.
Sometimes it’s easy to get caught up in the hustle and forget to celebrate your progress. But every new lead, every extra website visit, every social media comment - it all adds up. Celebrate those wins because they’re proof that your hard work is paying off.
If tracking metrics and refining strategies sounds overwhelming, you’re not alone. Marketing is a lot to manage, especially when you’re already busy running your real estate business. That’s where we come in.
At Digital Rebel Marketing, we help agents like you measure what matters, fine-tune your strategy, and get real results. Whether you need help setting up analytics, running ads, or just figuring out what’s working, I’ve got your back.
Building your real estate brand is a marathon, not a sprint. The more you track and refine your efforts, the more you’ll see what works - and the more your business will grow.
This wraps up our series on building an independent real estate brand! I hope you’ve found these tips helpful and are ready to take your marketing to the next level. If you need help along the way, you know where to find me. Let’s make it happen!
Let’s make it happen together. Reach out to us anytime, and let’s talk about how Digital Rebel can help you grow your brand, your way.
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