How Adobe Buying Semrush Helps YOUR Business

And Why Digital Rebel Is Ready for It

Published on December 2, 2025 by Chris Martin Chris Martin
Semrush adobe

When Adobe announced it was buying Semrush, most people outside the marketing world said, “Cool… so what?” Totally fair.

But here’s the short version: This merger makes the tools we already use at Digital Rebel even stronger. And when our tools get stronger… your marketing gets better.

Let’s break it down without any complicated marketing jargon.

First, What Are These Tools?

Adobe

This is what we use to create the stuff your customers see—graphics, videos, documents, ads, and more.

Semrush

This is what we use to understand what people are searching for online so we can help your business show up in the right places.

Digital Rebel already uses both. Now they’re becoming one powerhouse.


Ai search visibility

Why This Is Good News for You

Because it combines the two parts of marketing that matter most:

  1. Making the content (Adobe)
  2. Making sure people actually find it (Semrush)

When these two worlds connect, everything gets smoother, smarter, and faster.


1. Your Campaigns Will Hit the Mark More Often

Semrush ad intelligence

Right now, we use Semrush to find out:

  • what your customers are searching for
  • what questions they’re asking
  • where your competitors are showing up

Then we use Adobe to build the visuals, videos, and materials for your campaigns.

With this merger, Adobe tools will start pulling in Semrush’s search insights automatically.

What that means for you:

We can create campaigns based on real customer behavior, not guesses.

Your message becomes clearer. Your targeting gets sharper. Your results improve.

Ai visibility

You’ll Show Up in More AI Search Results

People aren’t just searching on Google anymore. They’re asking questions in:

  • ChatGPT
  • Google’s AI Overview
  • Perplexity
  • Gemini
  • Bing Chat

Semrush helps us track how your business appears in these new AI-driven answers.

Adobe joining forces with Semrush means we’ll have even better tools to:

  • predict where your customers are searching
  • plan content that fits those exact queries
  • help your business become the answer people see

This supports our core focus at Digital Rebel: Get your business chosen… not just seen.

3. Your Content Will Be Faster to Make and More Effective

Semrush topic research

Digital Rebel already uses Semrush data to guide the content we create for your website and marketing materials.

Soon, Adobe’s tools will start giving suggestions inside the design process, like:

  • what topics people care about
  • what questions your customers are asking
  • what kind of content will perform best

This means:

  • less back-and-forth
  • faster production times
  • content aligned with real customer demand

And your CraftCMS website is already set up to take advantage of this kind of intelligent content.


Executive dashboards

4. Digital Rebel Clients Get an Immediate Advantage

Because we already use both systems daily, you don’t have to “wait and see” how the merger shakes out.

We’re ready now.

Here’s the advantage you get:

  • A more efficient content creation pipeline
  • Better data guiding your marketing decisions
  • Improved visibility in AI search
  • Faster updates, better tracking, and clearer insights
  • Marketing built for how people actually search today

Most companies won’t know how to use this to their advantage. But our systems, process, and technology are already aligned with how these tools work together.

This means you leap ahead while your competitors lag behind.

The Bottom Line

Adobe buying Semrush makes the marketing world more connected and intelligent.

And because Digital Rebel already uses both platforms at a high level, your business gets the benefits immediately:

  • better content
  • better visibility
  • better results

Let's Talk

If you want to talk about how this merger could help your specific business or industry, we’re here for it.

Book a Strategy Session

FAQ: Adobe + Semrush Merger

Before we wrap up, here are a few quick answers to the most common questions businesses have about the Adobe–Semrush merger. These are written in plain English to help you understand exactly how this change may affect your marketing and how Digital Rebel helps you stay ahead.

Because it connects the tools used to create your marketing (Adobe) with the tools used to get it found online (Semrush). This means smarter, more efficient marketing for you.

Yes—in a good way. We’ll get faster insights, better data, and clearer direction when planning your campaigns, which improves accuracy and results.

Absolutely. Semrush already tracks AI search visibility, and with Adobe integrating that data, we’ll be able to optimize your content even more effectively for AI Overview, ChatGPT, and other new search platforms.

Yes. Adobe tools will soon recommend topics, questions, and content ideas automatically using Semrush data. That reduces back-and-forth and speeds up production.

Nope—that’s the beauty of it. Digital Rebel already uses both systems, so your business benefits automatically as Adobe rolls out new integrations.

Built for Brands That Are Done With Big-Box Marketing

Digital Rebel Marketing is not your typical agency. You know the ones. The big-box shops with cookie-cutter retainers, junior-level execution, and PowerPoints full of vanity metrics hoping you won’t notice pipeline is still flat. We were built as the antidote.

We engineer growth systems that make your brand the definitive answer everywhere buyers go to get actual answers. Google’s AI Overview. Bing Copilot. ChatGPT Search. All of it. And instead of tossing you into a bloated service menu, we build a streamlined, conversion-obsessed website backed by clean, accountable RevOps and HubSpot alignment that actually moves revenue.

Founders, growth leads, and service-based operators come to us when they’re done lighting money on fire with PPC or agencies who only optimize for impressions. Our work turns your website into a 24/7 sales asset and your MarTech into a unified machine that finally stops leaking leads.

From our home base in Texas, we partner with ambitious brands across the country looking to scale past the local grind and show up like the category leader they actually are. If you want your marketing to evolve, carry its weight, and operate like you're playing for national stakes, we’re the ones you call when you’re done with the big-box routine.