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Choosing between Craft CMS and WordPress is not a design or popularity decision. For B2B companies, it is a long-term growth and revenue decision that affects performance, AI-search visibility, governance, security, and how easily your website integrates with RevOps systems.
Craft CMS and WordPress can both publish content. Only one consistently supports AI-search readiness, conversion-first architecture, and no-lock-in growth at scale.
In traditional SEO, CMS limitations could often be patched with plugins. In AI-driven search, those limitations surface quickly.
AI systems favor websites that are:
Your CMS directly influences all four. A CMS that introduces performance drag, structural ambiguity, or plugin sprawl increases risk. AI systems avoid risk.
WordPress
Craft CMS
For B2B sites where speed impacts AI visibility and conversion, Craft CMS has a structural advantage.
AI systems prefer clarity over convenience.
For regulated or growth-focused B2B teams, control matters more than ubiquity.
This aligns with long-term data ownership and no-lock-in strategies.
When websites are part of the revenue system, integration quality matters.
These risks are not CMS-specific. They are process failures.
A well-planned migration preserves rankings, data integrity, and performance while improving flexibility.
WordPress is not wrong for every situation.
It can be a reasonable choice when:
The problem is that many B2B companies outgrow these conditions faster than expected.
Craft CMS is often the better fit when:
This is why Craft CMS is frequently chosen for AI-search ready, conversion-first B2B websites.
The answers here summarize key considerations and link to the full comparison above, where tradeoffs are explained in detail.
It is different, not harder. Craft CMS trades plug-and-play convenience for structure and control.
No. WordPress can rank well. The issue is long-term performance, consistency, and AI-readiness as complexity grows.
Upfront costs can be higher, but long-term maintenance and performance costs are often lower for growth-focused B2B sites.
Yes, with proper planning around redirects, content structure, analytics, and schema.
Starting September 1, 2025, Texas Senate Bill 140 will dramatically expand its telemarketing law to include texting as "telephone solicitation."
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