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A Case Study of Heart of Texas Propane
Leveraging a 20-year history in the retail propane industry, all the companies of Heart of Texas Propane are located in the Hill Country and Central Texas. Through the acquisitions of regionally strong propane companies, Heart of Texas Propane has become competitively advantaged by focusing on service and integrity.
Heart of Texas Propane has 9 physical storefronts throughout the Texas Hill Country, including Brady, Brownwood, Dripping Springs, Goldthwaite, Harper, Kerrville, Llano, Mason and San Saba.
Being a new brand, Heart of Texas Propane had no previous website. Digital Rebel Marketing was brought on-board to work with their team to create a website that established their brand and build trust in the communities they serve.
The challenge was to use the new brand and existing brands of the locations acquired. They wanted to let their customers know that although they were the "new kid on the block", their staff was well-experienced and heavily focused on customer service.
We worked closely with their team to:
After a few months of working closely with their team, Digital Rebel launched HOTpropane.com in the summer of 2021.
As mentioned above, we knew we had to develop an SEO strategy that would place them at the top of the search results for the towns they serve.
We collaborated with their internal marketing coordinator to continue to use legacy store names in towns that were already established. Over time, as their search engine rankings climbed and their brand became more recognizable, all store locations became branded with the Heart of Texas Propane logo and tagline.
We established about 40 high-value keywords that are important for rankings and began developing content surrounding those words. The results were amazing. Here's a few key results from these efforts:
"When it comes to building and maintaining websites, Digital Rebel is top-notch! My company started at ground zero, and their team has been instrumental in the process of establishing our online presence. Not only is our website functional and mobile-friendly, it’s also eye-catching, secure, and effective."
Holly Stewart Heart of Texas Propane
Our intent was to also not only rank for high-value keywords, but grow organically with minimal spend on pay-per-click.
Here's what we accomplished so far:
With all the success surrounding Heart of Texas Propane's organic growth, there's still work to be done.
Digital Rebel is constantly working with Heart of Texas Propane to enhance their site with features to attract new customers as well as promote customer loyalty.
We are happy they choose to partner with us and look forward to our continuing relationship.