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Why Does It Matter for AI Search?
Let’s talk about one of the most important tools in the AI search game: structured data. If you’ve never heard of it, don’t worry... you’re not alone. Structured data works behind the scenes on your website, but it plays a big role in helping tools like ChatGPT understand and use your content. And if you want your business to show up when customers search using AI, this is something you’ll want to know about.
Think of structured data as the secret code that helps machines understand your website. It’s a standardized way to organize and label the information on your site so search engines... and AI tools, like ChatGPT, can easily figure out what’s important.
Here’s how it works:
In simple terms, structured data is like a digital translator. It makes your site speak the language of AI.
{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What causes SERP volatility?", "acceptedAnswer": { "@type": "Answer", "text": "SERP volatility is often triggered by Google algorithm updates, changes in user search behavior, increased competition, or content adjustments across websites." } }, { "@type": "Question", "name": "How can I tell if SERP volatility is happening?", "acceptedAnswer": { "@type": "Answer", "text": "Tools like SEMrush, MozCast, or Ahrefs monitor search engine rankings and provide volatility scores to indicate when significant changes occur in the search landscape." } }, { "@type": "Question", "name": "Why does Google make algorithm updates that cause volatility?", "acceptedAnswer": { "@type": "Answer", "text": "Google updates its algorithm to improve search results by better aligning them with user intent, prioritizing high-quality, relevant, and trustworthy content." } } ] }
Example of JSON-LD structured data.
AI search tools rely on structured data to pull accurate and useful information. Here’s why it matters:
Structured data labels the key information on your site. If you’ve got an FAQ section with schema markup, ChatGPT can easily grab those questions and answers and use them in its responses.
Let’s say someone asks ChatGPT, “Where’s the best bakery near me that’s open late?” If your site includes structured data for your hours, location, and customer reviews, it’s much more likely to be included in the AI’s answer.
AI tools prioritize sources that are organized and reliable. Structured data signals that your site is a trustworthy resource, boosting your chances of being featured in search results.
Not sure how structured data applies to your business? Here are a few examples:
AI-powered search isn’t just a trend - it’s the future. Tools like ChatGPT are becoming a primary way people find information, and structured data is your key to being part of that conversation. Without it, your site might get overlooked, even if you have great content.
The good news? Adding structured data isn’t as complicated as it sounds. And if your website was built by Digital Rebel Marketing, you’re already ahead of the curve - we include structured data as a standard feature on every site we create.
Structured data is just one piece of the puzzle, but it’s a critical one. In the next part of this series, we’ll explore how to create content that’s optimized for both AI and your audience. Spoiler: it’s all about clarity, relevance, and answering the right questions.
Structured data is the foundation of being seen in AI-powered search. If you’re not sure whether your site is ready, let’s talk! Contact Digital Rebel Marketing for a free SEO audit and find out how we can optimize your site for the future of search.
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Digital marketing in 2025 isn't about being visible on Google. It's about knowing who's searching, where they're searching, and how they're doing it.
Digital Rebel Marketing is not your typical agency. You know the ones. The big-box shops with cookie-cutter retainers, junior-level execution, and PowerPoints full of vanity metrics hoping you won’t notice pipeline is still flat. We were built as the antidote.
We engineer growth systems that make your brand the definitive answer everywhere buyers go to get actual answers. Google’s AI Overview. Bing Copilot. ChatGPT Search. All of it. And instead of tossing you into a bloated service menu, we build a streamlined, conversion-obsessed website backed by clean, accountable RevOps and HubSpot alignment that actually moves revenue.
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From our home base in Texas, we partner with ambitious brands across the country looking to scale past the local grind and show up like the category leader they actually are. If you want your marketing to evolve, carry its weight, and operate like you're playing for national stakes, we’re the ones you call when you’re done with the big-box routine.