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How to Drive Real Estate Leads
If you’ve been relying on the MLS to get your listings in front of potential buyers, you might wonder, “How do I even start getting that kind of visibility on my own?” The answer? Digital advertising.
I know, ads can feel overwhelming at first - Google, Facebook, targeting, re-targeting, click-through rates... it’s a lot. But stick with me, because once you get the hang of it, digital advertising can be one of the most effective ways to attract leads without relying on the MLS. And it doesn’t have to cost a fortune, either.
Here’s the thing: Most buyers start their home search online. They’re Googling “homes for sale near me” or scrolling through Facebook and Instagram when a perfectly targeted ad pops up with a property that catches their eye. That’s where you want to be - showing up exactly where your ideal clients are already looking.
Digital ads let you skip the middleman (like MLS) and get straight to the people who are most likely to be interested in your listings. You’re not just hoping someone stumbles across your website - you’re putting yourself directly in front of them.
Let’s start with Google Ads because, let’s face it, Google is where people go when they’re serious about buying or selling.
Google Ads are great because they target people who are actively searching for what you’re offering. But to get it right, you need to focus on a few things:
Now let’s talk about social media ads. Facebook and Instagram are perfect for reaching people who might not be actively searching yet but are still dreaming of that perfect home.
Ever notice how you’ll look at a pair of shoes online, and then ads for those exact shoes follow you everywhere? That’s re-targeting, and it’s magical for real estate.
Here’s how it works:
These ads are highly effective because they’re shown to people who’ve already shown interest. It’s like a little nudge that says, “Hey, don’t forget about this amazing home!”
One of the biggest myths about digital advertising is that you need a huge budget to make it work. You really don’t. Here’s how to keep costs manageable:
I know this can feel like a lot to take in, but the good news is that you don’t have to figure it out alone. At Digital Rebel Marketing, we specialize in helping real estate agents like you navigate digital advertising without the overwhelm.
Whether you need help setting up your first Google Ad or creating a killer social media campaign, we’ve got your back. And remember, this is just one part of building an independent real estate brand - stay tuned for the next post in this series, where we’ll dig into lead management and CRMs.
Let’s make it happen together. Reach out to us anytime, and let’s talk about how Digital Rebel can help you grow your brand, your way.
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At Digital Rebel Marketing, we don't just build websites. We engineer AI-optimized growth machines. We're the team B2B founders, SaaS upstarts, and service pros turn to when they’re done burning cash on PPC and ready to turn their website into a 24/7 sales asset. Our specialty? Websites that dominate Answer Engines like Google's AI Overview, Bing Copilot, and ChatGPT Search. And we back it all with smart HubSpot strategy that ties it together from first click to closed deal to customer retention.
From our HQ in the Heart of Texas, we serve ambitious brands nationwide. If you're in the U.S. and want your marketing to grow up, show up, and start pulling its weight, we're your people.