Demand Your Data:
Stop Agencies from Holding It Hostage

Your data. Your rules. Your peace of mind.

Published on June 12, 2025 by Chris Martin Chris Martin

Whose Data Is It Anyway?

Bad customer service

Short answer? Yours. Long answer? Also yours.

But you’d be surprised how many agencies conveniently “forget” that and hold your Google Analytics, CRM, or ad accounts hostage the moment you think about leaving. They’ll say it’s complicated. It’s not.

The Classic Move

When it’s time to leave, suddenly:

  • You lose access to your analytics.
  • They claim your ad data is proprietary.
  • You’re told the CRM isn’t transferable.

Spoiler: none of that is true.

Why They Do It

Because control equals leverage. And data is power.

If you don’t have access to the performance metrics, lead lists, or customer insights, you’re flying blind. And that’s exactly how some agencies like it.


Data review

What You Should Always Own

  • Google Analytics & GA4 access (admin level)
  • Google Search Console access
  • Google Ads or Facebook Ads account ownership
  • CRM platforms and contact databases

These are your tools, your metrics, your insights—not theirs to gatekeep.


How to Protect Yourself

  1. Use your own email for account setup: Never let an agency be the only admin.
  2. Request full access in writing: From day one, define what “ownership” really means.
  3. Download your data regularly: Back up reports and export contact lists.
  4. Ask questions: If anything seems hidden, it probably is.

Digital Rebel’s Take

We don’t just give you access. We show you how to use it. Because what good is data if you’re not empowered to understand it?

Want to regain control of your metrics and marketing?
Talk to Us

Related Digital Marketing Insights & Tactics

Website hostage tactics featured

Website Hostage Tactics

Learn how shady agencies lock business owners out of websites & domains. Get the checklist to protect your business from this trap.

Ai website lead generation featured

AI-Optimized Website for Lead Generation

Get an AI-optimized website that attracts, converts, and scales. Learn how founders turn their sites into lead-generating sales machines.

Blog crm manage leads

CRM's and Small Businesses Leads

How a CRM like HubSpot or Salesforce can help your small business manage leads effectively and convert them with help from Digital Rebel Marketing.

Built for Brands That Are Done With Big-Box Marketing

Digital Rebel Marketing is not your typical agency. You know the ones. The big-box shops with cookie-cutter retainers, junior-level execution, and PowerPoints full of vanity metrics hoping you won’t notice pipeline is still flat. We were built as the antidote.

We engineer growth systems that make your brand the definitive answer everywhere buyers go to get actual answers. Google’s AI Overview. Bing Copilot. ChatGPT Search. All of it. And instead of tossing you into a bloated service menu, we build a streamlined, conversion-obsessed website backed by clean, accountable RevOps and HubSpot alignment that actually moves revenue.

Founders, growth leads, and service-based operators come to us when they’re done lighting money on fire with PPC or agencies who only optimize for impressions. Our work turns your website into a 24/7 sales asset and your MarTech into a unified machine that finally stops leaking leads.

From our home base in Texas, we partner with ambitious brands across the country looking to scale past the local grind and show up like the category leader they actually are. If you want your marketing to evolve, carry its weight, and operate like you're playing for national stakes, we’re the ones you call when you’re done with the big-box routine.