Digital Rebel Adds Laney Yates as Growth Sales Partner

NOCONA, Texas, Oct. 2, 2026 — Digital Rebel Marketing has welcomed Laney Yates as its new Growth Sales Partner, expanding the company’s ability to build relationships with businesses across North Texas and beyond.

Yates is a Nocona-area marketing professional and recent graduate of Tarleton State University, where she earned a bachelor’s degree in Marketing. Her background includes hands-on experience in social media marketing, digital content creation, customer service, and sales.

Her previous customer-facing experience also includes sales and communication roles that helped build the relationship skills she will bring to Digital Rebel’s business development efforts.

“Laney brings a combination of marketing education, local knowledge, and the willingness to learn the business side of growth,” said Chris Martin, Founder of Digital Rebel Marketing. “We’re not looking for someone to simply push services. We want someone who can learn how businesses operate, understand where growth is getting stuck, and help connect those problems to the right solution.”

As Growth Sales Partner, Yates will focus on prospect development, relationship building, qualification, and supporting new-business opportunities. She will work alongside Martin to help businesses identify gaps in areas such as digital visibility, website conversion, CRM adoption, lead management, and sales and marketing alignment.

Digital Rebel Marketing works with companies to build connected growth systems that combine AI-search readiness, conversion-focused websites, RevOps, CRM infrastructure, content, and analytics. The company’s approach is built around a simple principle: marketing should create qualified pipeline and measurable business impact, not just activity.

“Bringing Laney on also gives us an opportunity to invest in young marketing talent right here in North Texas,” Martin said. “She gets to learn the sales, strategy, technology, and marketing sides of the business together, which is exactly how modern growth actually works.”

Digital Rebel Marketing is a Nocona, Texas-based Answer-Engine Growth Ops partner helping businesses get chosen, not just seen. Digital Rebel builds AI-search-ready websites, marketing systems, CRM and RevOps infrastructure, and performance analytics designed to turn visibility into qualified pipeline and measurable revenue.

Media Contact:
Chris Martin
Founder, Digital Rebel Marketing
[email protected]